ClickFunnels vs. ActiveCampaign – Which one to choose in 2021?

clickfunnels vs active campaign

Table of Contents

To make the new year’s Eve dinner above and beyond, you must include plenty of appetizers, main course, side dishes, and desserts. Similarly, an online market requires various things to provide the best experience to customers.

Many excellent all-in-one software claims to have everything an online business needs, but fewer of them provide what they promised. ClickFunnels is one right platform that caters to all the online business requirements through sales funnels and landing pages. And that’s why it is highly compared with other platforms. 

If you are reading this, you are probably in search of the best platform for your business? If yes! Then this detailed comparison guide of ClickFunnels vs ActiveCampaign is definitely for you. 


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1. ClickFunnels vs. ActiveCampaign Overview

ClickFunnels and ActiveCampaign are both great platforms, but they have a fundamental difference. ClickFunnels is an all-in-one marketing platform built for creating sales funnels and landing pages. Whereas ActiveCampaign is a robust email marketing and automation platform that allows you to grow your audience, expand your email list, and manage email campaigns. Below is TL;DR (too long; didn’t read) overview of ClickFunnels vs. ActiveCampaign. 

  • ClickFunnels is a funnel builder, whereas ActiveCampaign is an email service provider.
  • Both platforms provide great ease in integration. 
  • ClickFunnels and ActiveCampaigns have abundant features to operate various functions.
  • Unlike ordinary email services providers, ActiveCampaigns both have ESPs and CRM. 
  • ClickFunnels and ActiveCampaign both have a large user base and excellent reviews.
  • Both offer free trials, but before trying the platform, why not read a detailed comparison of ClickFunnels and ActiveCampaign.

This guide will try to go through every small detail of both applications and provide you with an honest comparison. It includes the introduction of ClickFunnels vs ActiveCampaign, their features, pros and cons, pricing plan, and the best part about them. 

2. What is ClickFunnels? 

ClickFunnels is an all-inclusive marketing software. It is created for building outstanding, and professional-looking sales funnel and landing pages. With 90,000+ users, it is the most popular software, and the debate of quality with other software goes on all the time.  It allows you to quickly and easily build sales funnels via ready-to-use templates and save plenty of time and effort. It is more than a funnel builder. ClickFunnels is a SAAS (software as a service) which helps you manage entire marketing matters and empower you to step up your whole online game. 

2.1 Who is ClickFunnels for? 

Russell Brunson founded ClickFunnels in 2013 in the USA. It is a pack for all types of businesses. No matter, you are a small, medium, or large business owner, a freelancer, info-marketer, or a blogger, ClickFunnels cater all your needs from content showcase and management to online marketing and selling goods. It makes the whole online selling process much smoother and easier for anyone. With plenty of sales funnels and landing page templates, one can create a wide array of pages to increase sales and build their online presence.

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3. What is ActiveCampaign? 

 Jason VandeBoom founded ActiveCampaign in 2003 in the USA. It combines CRM and ESP with robust automation capabilities, landing pages, and CRM tools to send personalized messages to your audience and run great marketing campaigns. It effectively nurtures the email list and automates the whole marketing process to have a flourishing online business. 

3.1 Who is ActiveCampaign for? 

ActiveCampaign is built for nurturing leads, managing email campaigns, and better automation of emails. It comes with robust tools to process email, save a lot of time, and make more money. ActiveCampaign is perfect for automating, sending and managing emails.  If you’re looking for the best email marketing tool, It is the best choice. 

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4. ClickFunnels vs ActiveCampaign – Features 

ClickFunnels and ActiveCampaign both have plenty of features divided into their basic, medium, and premium level plans which we will discuss later in the guide. Every large or small feature matters when it comes to run an online business, but few features have great significance, such as integrations, spit testing, pricing, and affiliate marketing that are explained down below;  

4.1 Affiliate Program 

The affiliate marketing model is based on revenue sharing. Millions of people in the world are earning a hefty amount of money through affiliate programs. It enables online marketers to earn by promoting any software or business and make qualified leads for them. 

4.1.1 ClickFunnels 

Clickfunnels has the best-known affiliate program in the software market. It offers a 40% recurring commission for each sale which means they pay you for each customer you refer. For online marketers, It is one of the best affiliate programs. It has other products like Expert secrets book, One Funnel Away Challenge, DotCom Secrets, and many others. Each product has a different commission. 

4.1.2 ActiveCampaign

ActiveCampaign affiliate marketing enables you to promote the application on a commission basis. The commission is 20% on each qualified sale. However, when compared to ClickFunnels, you will get fewer resources to promote and sell. Also, ActiveCampaign does not have any other products to sell apart from the software itself.

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4.2 Split Testing – A/B 

To run seamless campaigns yourself, you will need to check which version works best for your visitors. Split testing changes the whole landscape of your online market and reaches the bottom of non-working campaigns or emails. 

4.2.1 ClickFunnels 

ClickFunnels split testing is a crucial part of maintaining a thriving business. It empowers you to analyze two different means of advertising, such as an email or landing page, and helps you ascertain their conversion rate. These two marketing means are labeled A and B; thus, ClickFunnels named split testing A/B testing.

4.2.2 ActiveCampaign 

ActiveCampaign enables users to perform two different types of split testing. The first one is pretty common in automation tools. You will create two email templates and send them on the divided email list. It allows you to see which two split tests win.

In a second way, you will work on automation workflow. In this way, the whole automation workflow is split into two and lets you check how your contacts can be split and how the winner can be determined.

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4.3 Integrations 

Integrations are used to connect third-party apps to your site, increase your online business’s functionality, and provide you with plenty of features to complete a wide range of tasks. 

4.3.1 ClickFunnels 

ClickFunnels has many resources to integrate with other tools; it allows you to connect third-party integrations to increase efficiency and make your work even smoother. Below are some of ClickFunnels integrations;

  • MailChimp
  • HTML forms
  • Actionetics
  • ActiveCampaign
  • ConvertKit
  • Calendar tools
  • Custom integrations / API
  • Aweber
  • Zapier + Webhooks
  • Membership software
  • Webinar software
  • SMS / Texting software
  • Checkout software
  • Analytics
  • Bot software

4.3.2 ActiveCampaign 

ActiveCampaign connects you to 300+ third-party apps to manage your email marketing campaigns and automation. Below are some of the most important integrations;

  • Actionetics
  • ActiveCampaign
  • ConvertKit
  • Aweber
  • MailChimp
  • HTML forms
  • Zapier + Webhooks
  • Membership software
  • Checkout software
  • Analytics
  • Webinar software
  • SMS / Texting software
  • Bot software
  • Calendar tools
  • Custom integrations / API

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5. ClickFunnels Pros and Cons 

ClickFunnels is a bit pricey software, but when you dive deep, you’ll get all the best tools and functions that will remove the cost of additional tools or integrations. Below are the pros and cons of ClickFunnels. 

5.1 Pros: 

  • ClickFunnels provide a risk-free trial of 14 days. 
  • It is best for building sales funnels.
  • They provide the best ROI value.
  • It includes the FunnelFlux training library.
  • It has six pre-built sales funnels that suit every business. 

5.2 Cons: 

  • The customer support is slow in responding.
  • It doesn’t track across non-CF site pages.
  • It is not designed for complete websites.
  • ClickFunnels is not good in SEO. 

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6. ActiveCampaign Pros and Cons 

ActiveCampaign is an excellent tool and provides powerful automation, but its email creation interface and image asset handling are horrid and inapt. Below are the pros and cons of ActiveCampaign. 

6.1 Pros: 

  • They offer a 2-week free trial.
  • Activecampaign is best for email automation and marketing. 
  • The CRM is excellent for pipeline development.
  • They provide affordable pricing for newbies.
  • It has outstanding features for email automation. 

6.2 Cons: 

  • Hard-to-use interface and mail editor.
  • Less friendly to affiliate marketing links.
  • Complex and less beginner-friendly.
  • Bad customer support in the starter plan. 

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7. Pricing – How much does it cost? 

After reading the excellent features, you are probably thinking about the pricing of these incredible platforms. 

7.1 ClickFunnels Pricing 

ClickFunnels offers three pricing plans that help you scale your funnels as your business grows. 

  • Basic Plan: It starts at $97 per month and offers all basic features required in building landing pages and sales funnels. This plan is highly chosen. 
  • Platinum Plan: It starts at $297 per month and has unlimited pages/page visits/funnels, email automation, affiliate marketing, opt-ins, and much more.
  • TwoCommaClubX: It starts at $2,497 per month; you can call it an extra cheeseburger. This plan has every advance option you will need in sales funnel building.

7.2 ActiveCampaign Pricing 

ActiveCampaign is pretty affordable when compared to other marketing automation platforms. It has four pricing options. 

  • Lite Plan: It starts at $9 per month and has basic email marketing features for 500 contacts.
  • Plus Plan: It costs $49 a month; you will get built-in CRM, custom audiences for 500 contacts, automation maps, and much more.
  • Professional Plan: It starts at $129 per month and offers unlimited and custom features.
  • Enterprise Plan: It costs $229 per month and has everything from the above plans to marketing automation. 

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8. What do we love about ClickFunnels? 

No other platform built a better sales funnel than ClickFunnels. It is all-inclusive when it comes to webinar funnels, lead generation funnels, or product information pages. They are perfectly aligning with their mission line to become the “category king” of sales funnel software, and they are. There are plenty of things that are our favorite in ClickFunnels, but recently they added “FunnelFlix,” and we are in love with that. It is a library of training courses related to sales funnels, landing pages, and much more. 

9. What do we love about ActiveCampaign? 

ActiveCampaign is great software; especially the pricing makes it accessible for every person. It is an affordable email marketing automation tool with plenty of excellent features such as a drag-and-drop email editor, CRM, and many others. ActiveCampaign helps you to automate the whole workflow in a few clicks and create beautiful emails.

10. ClickFunnels Alternatives 

ClickFunnels is a one-stop marketing software solution mainly developed for not tech-savvy people to have smooth, impressive, and high-converting sales funnels. But every business has their need and demands; that’s why we’ve listed the top 7 alternatives to ClickFunnels;

  1. Kartra
  2. LeadPages
  3. Thrive Themes
  4. Builderall
  5. Simvoly
  6. ActiveCampaign
  7. GoHighLevel

11. ActiveCampaign Alternatives 

These alternatives of ActiveCampaign are helpful for people searching for solutions with more quality features in email marketing and automation. Below are the top 4 alternatives of ActiveCampaign;

  1. Kartra
  2. InfusionSoft
  3. Mailchimp
  4. Shopify

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12. Frequently Asked Questions

Here are some faqs of ClickFunnels vs. ActiveCampaign.

You can integrate ClickFunnels into ActiveCampaign and send your contacts from ClickFunnels pages and products to your list in ActiveCampaign, also use robust triggers to insert your new leads into deal pipelines, add content delivery automation, and much more.
To use ActiveCampaign and ClickFunnels, you can sign in to a free trial of 14 days from their website or buy one of their plans that are mentioned in the guide.
ActiveCampaign is a tool that makes your sales funnel successful by offering plenty of tools such as marketing automation, email sequences, landing page templates, and much more.
ActiveCampaign does not automatically increase your contact limit. You’ll have to change it by going into the "Billing & Upgrade" settings in your account. However, it does alert you when you reach your limit.
Yes, ActiveCampaign provides you a CRM but only in premium and exclusive plans. You can check their plans in the deals tab of ActiveCampaign.


13. Conclusion ClickFunnels vs. ActiveCampaign

From the detailed comparison of ActiveCampaign vs. ClickFunnels, and our experience of both platforms, here is what we’ve got. 

ClickFunnels is very popular and has the best reviews from online marketers and business owners. It is the top choice of business when it comes to building sales funnels and selling online. ClickFunnels is built to cater to every business’s needs no matter if you have online courses, digital products, services, physical products, or memberships. ClickFunnels provides plenty of useful features such as;

  • Drag-and-drop editor
  • Pre-built sales funnel 
  • Email marketing and automation
  • A/B split testing
  • Domain hosting
  • Analytics 

There is no need for technical support or coding experience in using ClickFunnels. All tools and functions in ClickFunnels are beginner-friendly. Moreover, they have a complete collection of products that include training books, courses, software, events, and much more for learning and affiliate marketing. It helps the business stand, but it will also benefit you as an online entrepreneur. Several affiliate marketers create bonus offers from their products, giant or tiny combos of different products available with some discount or appealing offer. 

On the other hand, ActiveCampaign is a remarkable email marketing and automation tool practiced by over 130K businesses worldwide. It is described as the number #1 customer experience and user-friendly platform. ActiveCampaign covers your email campaigns, landing page creation, audience segmentation, automation, contact management, and much more. It will provide you the right marketing automation and CRM tools for creating excellent customer experiences. ActiveCampaign is genuinely a robust marketing automation platform with this plethora of powerful built-in features you should try!