When you’re reviewing bulk emails and thinking of the best possible solution to manage them effectively. There is plenty of software that comes to mind. But finding a perfect solution is a little tough as you have to observe all aspects of any platform, so it’s okay to be lazy about it.
Not all cheaper software is the worst, in fact many of them provide great services for your business. Generally, there is a mindset of people that believes the expensive, the better. However, if we search and observe clearly among the software market for email service providers, we’ll be pretty glad that there are abundant high-quality and affordable platforms.
And, that’s the reason for creating comprehensive comparison guides like Shopify vs ClickFunnels that removes any fog left on any platform you are going to buy.
1. What is GetResponse?
GetResponse was created by Simon Grabowskian in 1998. It is an email marketing software that has 350,000 customers in 183 countries, which is amazing. The software enables you to create a mailing list and capture data, automate your email marketing using ‘autoresponders’, send emails to the subscribers on your mailing list, view and analyze statistics related to your email campaigns such as click-through, open rate, forwards, etc. Previously it just moved in the circle of email marketing and automation but in recent few years, the horizon of GetResponse has tremendously increased, and now the platform is focused on making it an all-in-one e-commerce and online marketing solution, rather than a conventional email marketing tool.
Apart from the email marketing features, They also provide webinar hosting, a website builder, chat features, landing pages, e-commerce features, and automated sales funnels.
2. What is ConvertKit?
ConvertKit was founded by Nathan Barry in 2013. It is an email marketing platform that allows you to build landing pages, email lists, create and automate sequences, send email broadcasts, and much more. As compared to GetResponse, it is a relatively new player in the email marketing software market. It targets course creators, professional bloggers, podcasters, and YouTubers. The software greatly helps in connecting with the audience through the use of email marketing.
3. Main Differences Between ConvertKit vs GetResponse
Here is the list of the main differences between these top-notch marketing platforms.
- GetResponse is marketing automation software with additional CRM capabilities, whereas ConvertKit is a sales automation tool that allows users to run effective email campaigns.
- GetResponse greatly caters to all types of businesses, whereas ConvertKit helps professionals and creators in selling their digital products and subscriptions.
- GetResponse has special data-driven list segmentation tools, whereas ConvertKit depends on tags to segment the user’s subscribers.
- GetResponse relies on third-party integrations.
- GetResponse depends on third-party integrations whereas ConvertKit sells your online products & services from its built-in eCommerce platform.
- GetResponse has pricing plans with a 30-day free trial option, whereas in ConvertKit you’ll get a permanently free beginner’s package, which is super beneficial for users.
4.GetResponse vs ConvertKit: Full Feature Comparison
GetResponse and ConvertKit both are excellent platforms that’ll help you to achieve your marketing goals. You can nurture your contacts, increase your email list, and reach more audiences than ever. There are plenty of similarities in them, however, ConvertKit’s better customer care and affordable price do give it a little edge over GetResponse. The awesome features and great integration capabilities of GetResponse are also incompatible.
In this guide, we will do a detailed feature comparison of both platforms, including pros and cons, faq’s, and a bottom line that states the winner platform in 2021.
4.1 Marketing Automation
Getresponse and ConvertKit both have useful marketing automation features, However, GetResponse is a bit overpowered as it has a conversion funnel feature which makes it easier to find out the type of automation you need. ConvertKit does not currently have this feature.
GetResponse has an extensive range of automation tools which is a notable point of this software. It allows newbies to imply their present contact list from other platforms in two methods; CSV File or GetResponse integration with various providers.
You can also use a set of tools to build email campaigns quickly. There are two main options in the GetResponse dashboard: Quick Actions and Main Menu. In the quick action menu, you can create sleek and professional-looking campaigns using ready-to-use templates. GetResponse also caters to your needs in eCommerce integrations.
ConvertKit has plenty of marketing automation tools that strive to manage complex workflows. It also has a drag and drop builder, much similar to GetResponse that will help you to establish your emails & marketing campaigns. And if you aren’t new to the process, you can use off-the-rack templates.
In ConvertKit, you can easily customize the path of your templates such as adding or changing an event, or condition. The difference in automation features between both tools lies in the range of capabilities.
4.2 Landing Pages
Landing pages are imperative for businesses to boost email signups, produce leads and sell their products or services. They greatly help you to promote eBooks, special discounts, whitepapers, checklists, or get email subscribers.
ConvertKit also offers a landing page editor along with ready-to-use templates. If compared, the number of templates available is fewer than GetResponse. The landing page editor in GetResponse has drag and drop functionality while ConvertKit has a constant editor. Users can’t move anything but edit the elements of the page such as colors, images, and text. No coding experience is required as you just need to change parts with a single click. You can collect leads and sell your products without having a website, just simply utilize these landing pages to develop your online presence.
Examining pricing plans is crucial before purchasing any software. From the bundle of features, many of them might not even be implemented in your business or be useful in your system.
GetResponse offers four different pricing plans including the customized (Max plan) which is based on the size of your list. Luckily their plans suit all types of businesses but you should choose one that fits your needs & budget.
- Basic: It costs you $12.30 a month and includes 1,000 subscribers, Email marketing, Website builder, Autoresponders, Signup forms, Landing pages, and much more.
- Plus: It costs you $40.18 a month and offers everything in basic along with marketing automation, contacts scoring and tagging, list segmentation, 3 additional team members, sales funnels, and webinars.
- Professional: It costs you $81.18 a month and has everything from the above two plans along with web push notifications, unlimited automation, eCommerce feature, 5 additional team members, unlimited sales funnels, and paid webinars.
- Max: It is a customized plan and offers much more than one expected like SMS marketing, transactional emails, account migration support, up to 500 team members, dedicated support, IP address, and much more.
Moreover, you can try GetResponse’s free trial for 30-days.
ConvertKit offers three plans which are pretty affordable for new business owners.
- FREE: It costs you nothing for up to 1,000 subscribers, unlimited landing pages & forms, email broadcasts, digital products & subscriptions, and email support.
- Creator: It costs you $9 a month and offers up to 300 subscribers, free migration, automated funnels & sequences along with tools from the FREE plan.
- Creator Pro: It costs you $29 a month with the same 300 subscribers, tools from the above plans along with Facebook custom audiences, newsletter referral system, subscriber scoring, advanced reporting, and much more.
5. Pros and Cons of ConvertKit and GetResponse
Every software has its pros and cons and examining them is so important as it promotes the decision-building process, widens your opinion, and limits you from making the wrong choice.
5.1 GetResponse Pros:
- They offer a free version of the application.
- It is very user-oriented and easy to understand.
- GetResponse is cheaper as compared to its competitors.
- You’ll find plenty of discounts for one or two years’ payment of the service.
- It has a manageable approach to data segmentation.
- GetResponse’s webinar capability is extremely great.
- It has a pretty useful landing page builder with split testing.
- Customer support is offered in a broad variety of languages.
- No credit card details are needed to sign up for the free trial.
5.2 GetResponse Cons:
- The drag and drop interface is complicated for users.
- Newsletter sign-up forms need improvement, especially on mobile devices.
- No phone support is given.
- Only some elements have split testing functionality.
- Zapier is required for plenty of third-party integrations.
5.3 ConvertKit Pros:
- ConvertKit is a very easy-to-use tool you’ll find in the market.
- Users won’t find any complex features that make the tool confusing.
- It provides simple segmentation to its users.
- ConvertKit makes list management much easier.
- It enables users to segment lists by tagging individual users.
- Users can create outstanding landing pages for their businesses.
5.4 ConvertKit Cons:
- ConvertKit is expensive as compared to other similar tools.
- It has limited design options and most of them are text-based.
- It lacks detailed reporting data of emails and campaigns.
6. FAQs of ConvertKit vs GetResponse
Below are some frequently asked questions about ConvertKit and GetResponse;
7. Conclusion – GetResponse vs ConvertKit
Investing in any tool and picking the right one requires plenty of research. Not only you’ll choose according to your existing needs but you have to take care of your budget and tech stack too.
Both platforms are exceptional in their own way, but we have created this guide to make it easy for you to choose the one for your business. If you are looking for a cheaper option, ConvertKit might be your upcoming partner, but if your needs are more advanced and you are looking for a sophisticated tool, GetResponse might be the one. So lastly, the decision is yours!