Shopify Vs WordPress: How To Decide Which Platform Is Best For You?

Shopify vs WordPress

Table of Contents

You want an online business, but finding a platform to establish that is very confusing as there are three types of online presence building; sales funnel, online store, and websites. 

And, if you have decided on the means of selling products online, the problem of finding the best solution remains. Different CMS and sales funnel builders offer eCommerce store building features, but options are fewer. In this case, we suggest opting for an eCommerce platform specially built to cater to an online store’s needs and demands. 

Before we dig into the comparison of Shopify vs WordPress, let’s clarify the difference between both of them. WordPress is a CMS (content management system) used to build landing pages and websites. It is excellent at managing heavy content websites. In contrast, Shopify is an eCommerce platform that provides a top-notch inventory management system that helps you manage and sell your products online. Both platforms allow you to start a ride in an online world. You can create awesome content showcasing websites or your online selling store. Below are a few reasons that help you reach a point whether you need a CMS or WordPress. 

1. Why CMS?

With CMS, you can manage your website frontend and publish rich content with loaded media in minimum time and effort. CMS like WordPress is not bound to websites and landing pages; it has many eCommerce features that involve managing your online products and services within CMS. WordPress is also known as an open-source eCommerce platform. It is excellent for heavy content sites such as news media sites, company websites, organization catalogs, educational blogs, etc. 

2. Why an eCommerce Store? 

You will find online selling features in many CMS. But, an eCommerce platform is specially designed with all features that cater to your inventory management, selling & purchasing, customer data management, attracting new customers, and much more. An eCommerce platform like Shopify is a great solution for building your online presence. 

Just like our plenty of other comparison guides such as ClickFunnels and Shopify, This detailed rundown of Shopify and WordPress will provide you with a better idea of which platform to choose.

Don’t make a quick decision just by knowing the difference between CMS and eCommerce; there is much more you should know about them for instance;

  • How do they work?
  • What did they offer?
  • How will it help your business?
  • How much effort and cost do they take?
  • What are the best CMS and eCommerce platforms?

This detailed comparison guide will provide you with the main differences in features, pros and cons, FAQs, and honest conclusions based on a true and in-depth review of Shopify and WordPress.

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3. Main Differences Between Shopify vs WordPress 

There are plenty of differences between Shopify and WordPress, let’s first discuss the main ones;

  • Shopify is specifically for eCommerce, whereas WordPress has varied uses and functions. 
  • Shopify is built for online store owners, whereas WordPress is mainly for content sites.
  • Shopify has a top-notch inventory management system, whereas, in WordPress, you will need integrations for online selling. 
  • Shopify has a great drop shipping feature, whereas, in WordPress, you would need to use a plugin (Woocommerce) for dropshipping. 

Now, let’s dive deep into the detailed comparison of various features of aspects of both platforms. 

3.1 Pricing 

Pricing is the first aspect we’d like to mention in our Shopify vs WordPress comparison guide. It is necessary to buy software less in price than your budget because you’ll need to save some for integrations and plugins. 

3.1.1 Shopify pricing  

Shopify offers 3 distinctive packages, including Shopify Basic, Shopify, and Shopify Advanced. Each of them has different features. It also provides a 14-day free trial period; however, the availability of options is fewer. 

  • Shopify Basic 

It costs you $29 a month and offers plenty of themes, Paypal integration, SEO features, more than 100 payment gateways, and much more. It is perfect for small business startups and newbies.  

  • Shopify 

It costs you $79 per month and offers less cost on third-party applications such as payment gateway, exceptional reporting function with great sales functionality, and many other advanced features. 

  • Shopify Advanced 

It costs you $299 a month and offers all the best basic and medium plans features, an advanced report builder, and a real-time shipping carrier. It gives you more flexibility to skyrocket your online business. 

3.1.2 WordPress pricing 

WordPress offers you free signup, which is the best thing we love about this platform. It allows you to create several beautiful and simple websites in minutes. You can build free directory submission websites (web 2.0) for link-building purposes. Although the features, themes, and plugins are limited in the free package, it gives you pretty much an idea about the software. In terms of packages, they offer four plans; 

  • Personal Plan 

It costs you $7 a month and offers unlimited email support, premium hosting, payment collection, and ads removal from It is suggested for personal use. 

  • Premium Plan

It costs $14 a month and offers you ad revenue, video uploading, Google analytics, premium themes, unlimited email support, and personal plan features. 

  • Business Plan 

It costs you $33 a month and offers more than 50,000 WordPress plugins, SFTP (SSH file transfer), database access, advanced SEO, and much more. 

  • eCommerce Plan 

It costs you $59 a month and offers payment transfers in 60+ states and countries, automated site backups, premium designing options, top shipping carriers integration, and much more.

3.2 Help & support 

Customer service is an important aspect that tells us how the brand sees its customers and how supportive and helpful they are towards customers.    

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3.2.1 Shopify customer support 

Shopify provides outstanding customer support. They prioritize all customers and offer 24-hours live chat, support tickets, and phone calls with a customer care representative. 

Moreover, it has an extensive knowledge base, including videos, tutorials, blogs, and webinars for teeny-tiny questions and queries. It is a self-service for customers. You’ll also find plenty of video tutorials and articles that help newbies make the most out of this eCommerce tool. Shopify discussion forums are also a great place to get more insights on common topics related to the platform. 

3.2.2 WordPress customer support 

As compared to Shopify or any other platform, WordPress is unable to provide excellent customer support. There is no official support channel, but apart from that, you’ll find a treasure of advice through videos, forums, blogs, social media groups, and tutorials from expert WordPress users. However, you have to fix things by yourself or hire WordPress experts in case of any technical issue. 

3.3 Ease of Use 

Ease of use describes how easily users can use a product, which is crucial for any software company. It not only increases the quality of your product but saves plenty of time and effort on customer support. 

3.3.1 Shopify’s user-friendliness 

WordPress and Shopify both have very similar interfaces. Users who are familiar with WordPress instantly understand the Shopify dashboard and settings. Moreover, you don’t have to be an expert; anyone can start an online retail store in a few minutes. 

In Shopify, you can easily view all the front and back end components in one place. It allows you to change the store’s settings, add/delete/modify products, view orders, and customer information, and design your website.

3.3.2 WordPress user-friendliness 

WordPress is a user-friendly platform that is popular for its ease of use functionality. It allows you to launch blogs, build landing pages, company websites, online stores, and much more. The dashboard of WordPress is pretty simple and clean. Customizing your design, setting up social sharing, or adding a new blog post is quick and smart work in WordPress due to the left side panel of the page, which has every feature and setting listed. 

3.4 Themes, designs & customizability 

Finding the ideal theme is difficult as you have to analyze it from different angles, such as responsiveness, customizability, flexibility, and quality. 

3.4.1 Shopify themes collection 

Shopify is the hub of the best themes that make your online store look better than the rest. It offers more than 70 professionally designed themes in Shopify Theme Store, and all of them are mobile responsive. It provides an endless sea of customizations in colors, font, or social media buttons without touching a single code. It is excellent for people with less or no coding knowledge. But if you are an experienced HTML developer and want to make a few changes to a theme, you will definitely gain access to edit the source code and customize it. 

3.4.2 WordPress themes collection 

WordPress also has abundant themes, some are free, and others are premium (they cost money). You are restricted to the themes they allow as per your plan. However, the business plan provides access to all of WordPress’s most popular themes.

With this platform, you can change colors, logo, background, and center body, and also create attractive sliders. Unlike Shopify, you don’t directly access your page’s HTML source and sections until you integrate Custom CSS with your website with the premium or business plan.

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4. Pros And Cons Of Shopify Vs WordPress

Here are some pros and cons of Shopify and WordPress, which help you know their for and against. 

4.1 Pros of Shopify 

  • Users can sell unlimited products at a time. There is no specific limit. 
  • It offers low shipping rates for customers, which is pretty good. 
  • You can efficiently work while traveling through Shopify mobile app.  

4.2 Cons of Shopify 

  • Several marketing notes are needed to set up a full-fledged online store.
  • You’ll need plenty of third-party integrations, which will increase your business costs. 
  • You’ll have to do all marketing by yourself; it just helps in building a store. 

4.3 Pros of WordPress 

  • It offers affordable web development for anyone. 
  • You’ll find plenty of professional templates, themes, and designs. 
  • All websites are highly responsive and mobile-friendly. 
  • Plenty of ease in search engine optimization. 

4.4 Cons of WordPress 

  • Maintenance of web designing and development is challenging. 
  • Fewer features in the free plan. 
  • Adding more tools and integrations increases the cost.
  • Security is a significant objection from many users.

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5. FAQs Of WordPress And Shopify 

Both platforms are excellent as they have varied functions and purposes of creation. In terms of pricing, Shopify is a bit expensive compared to WordPress, but apart from that, it offers the best features such as great customer support and theme customizability.
Yes. You can move your website from Shopify to WordPress through manual migration, hiring a freelancer, or using LitExtension.
No, you don’t need to pay any additional fees on sales or any transaction. It only costs you for hosting, plugins, domain, and security. WordPress is good for tight-budget companies, especially newbies.
Yes. WordPress doesn’t charge you any fee as it is an open-source platform. Download and install are entirely free of cost. However, To level up your website, you’ll need hosting, domain plugins or themes, etc. that will cost you a lot.
WooCommerce is one of the popular plugins of WordPress. It allows you to upload products easily, add images, and categories, optimize SEO titles, meta descriptions, and much more.

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6. Who Is The Winner? Shopify Vs WordPress

Shopify and WordPress both have a huge customer base due to several good specs. We tried to cover both platform’s essential features in the Shopify vs WordPress comparison. 

But you are probably thinking about which platform should I end up choosing for my online business? 

So the bottom line is, if you’re building an extensive online store or a giant eCommerce business, you should go for Shopify. WordPress simply doesn’t compete with the eCommerce platform. 

On the other hand, if you just want to launch a personal, knowledge sharing or hobby site, etc., you can do it on WordPress. You can start for free, the setup is easy, and you don’t have to bother about any maintenance at all.